JazzCom has its Own President

JazzCom Founding Partner and Head of Strategy Juris Petersons has been elected president of PR Boutiques International (PRBI) independent communication agency network for 2022 / 23.

With a challenging post-pandemic year ahead Juris has confimed he’s eager to jump right in and see where PRBI can improve its operations for its existent members, while offering a widening global reach and quality services around the globe.

Juris took time at the outset of his new duties to answer some questions on his vision for PRBI ahead.

JazzCom: Why did you decide to run for the position of President?

Juris: JazzCom has been a member of PRBI since 2018. While the network has always been an asset to use in our agency’s work and international projects, we’ve been regularly discusssing that there is more global potential for the network. The desire to push all of us at PRBI forward was the main drive behind my decision.

JazzCom: So now what?

Juris: Now comes the tricky part. We have to get to work. I’m relieved we have a dedicated Executive Committee elected, who are already hard at work in revising the operations and optimizing member involvement in the organization. 

JazzCom: When you say “optimization” and “member involvement”, what do you mean by that?

Juris: Everyone can always do more – supporting knowledge and education initiatives for PRBI members, organizing the annual general meeting, coordinating new membership applications or finetuning the benefits for existing members. This never ends.

JazzCom: Sounds like quite like an undertaking! Can all of your ideas be implemented in this ucoming year?

Juris: We go step by step. But here I’m certain – were taking them in the right direction.